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From editorial calendars to visual systems — here’s how I turn messy into mindful.

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Welcome to my portfolio!


Here you’ll find a curated collection of my work—spanning mindful marketing strategy, purpose-driven copywriting, and creative storytelling. Whether I’m crafting content for wellness brands or writing books that spark calm and curiosity, everything I create is rooted in intention, connection, and creativity. Take a look around and explore how I bring ideas to life with heart and strategy.

 

Airtable Senior Living Marketing Hub

Managing marketing for 70 senior living communities across different ownership groups was chaotic. We were juggling disconnected spreadsheets, making it difficult to track efforts, stay consistent, or provide investor-specific reporting.

What I Did

  • Built filtered views for individual communities and investor groups
  • Set up calendar views, dashboards, and automated content tracking
  • Used Page Designer to auto-generate flyers and branded graphics
  • Eliminated hours of back-and-forth and manual updates

 

Outcome

Saved the team countless hours each week. Teams could now easily view active campaigns, update creative needs, and share targeted dashboards with investors — all while ensuring brand consistency and up-to-date info across the board.

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Content Creation Across Channels

Whether launching a product or showing up at a trade show, consistent, well-designed messaging matters. I handled copy, design, and delivery of high-impact content across email, print, social media, and live events.
 
 

What I Did

End-to-end content creator — from concept and strategy to execution. I ensured every touchpoint looked and felt unified, no matter the channel.

  • Created marketing emails, flyers, direct mail, event signage, and social media graphics
  • Designed trade show booths and presentation decks
  • Aligned brand elements and CTAs across all formats for maximum impact

Outcome

At a major national conference, I led creative strategy and execution for a partnership campaign. I designed all print/digital materials, managed booth logistics, and wrote talking points for presenters — helping the team show up polished and professional at every interaction.
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Marketing Ops, Systems, and Strategy

Behind every great campaign is great infrastructure. My focus in operations was making things run smoother, faster, and smarter — across platforms, people, and processes.

What I Did

Builder and problem-solver. I implemented tools, created workflows, and automated chaos — so the team could focus on doing their best work.

  • Set up and managed marketing systems (ClickUp, HubSpot, Airtable)
  • Created project tracking boards, editorial calendars, and approval workflows
  • Launched new email marketing programs from the ground up
  • Delivered timely performance reports and audience insights

 

Outcome

Teams worked faster, stayed aligned, and saw better results. My favorite feedback? "You solved problems we didn’t even know we had."

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Ready-Made Systems Designed for Busy Professionals

Templates

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Mindful Books and Workbooks to Promote Calm

Books

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Process & Approach

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Build with Intention

I don’t create just to create. I start with the end in mind — what the team needs, what the audience needs, and what actually drives results. Whether it’s a system, a campaign, or a process, it has a purpose.

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Design for Clarity

I believe in clean design, focused messaging, and removing friction wherever possible. I take the complicated and make it simple — in both the visuals and the process that delivers them.

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Collaborate Early

The best work comes from alignment, not silos. I work closely with stakeholders from the start, translating high-level goals into tactical plans that creatives, executives, and cross-functional teams can all run with.

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Make it Maintainable

I build systems and content that don’t just launch well — they last. That means documentation, templates, and scalable workflows that support teams long after the kickoff.

Let’s Talk.

Have a project in mind? Looking for creative support?
I’d love to hear from you. Fill out the form below and I’ll be in touch soon.